Have you ever fought an insurance company?

For decades, people have been trained to tolerate terrible insurance—high premiums, poor coverage, endless denials, and adversarial customer service. Most accept it because they believe they have no choice.

GoldCare Insurance was built on a different premise.

Instead of layering complexity on top of dysfunction, we emphasize simplicity, transparency, and direct relationships—the same principles people rely on when making serious decisions everywhere else in life.

Members can see where their money goes, choose who participates in their care, and understand how decisions are actually made.

This way of thinking isn’t radical. It’s just been pushed aside as healthcare became centralized, corporatized, and opaque.

Overpaying Isn’t Smart. Going Without Isn’t Either. 

Traditional health insurance means overpaying for the value you receive. It’s no surprise that many—especially younger adults—choose to opt out altogether. That’s a rational response to a broken system.
But having no protection at all carries real risk.
The answer isn’t more insurance—or no insurance. The answer is smarter insurance.
GoldCare Insurance is designed for people who want real access without the waste, distortion and opacity of traditional plans.
This is the exact model Dr. Simone Gold uses for her own care. Now it’s available to you.

Boldly Going Where No Insurance Has Gone Before.

Insurance, Reimagined–From the Inside Out.
GoldCare Insurance is insurance that is fundamentally better aligned with patients. That is a bold claim—and one we make with seriousness and integrity.
It was built by Dr. Simone Gold, using the same approach she has relied on personally for over two decades as a physician navigating the healthcare system from the inside.
Traditional insurance has drifted so far from its original purpose that there is often little connection between what people pay and what they actually receive.
GoldCare Insurance removes unnecessary intermediaries and opaque administrative layers, replacing them with clarity, flexibility, and direct decision-making about how care is accessed, delivered, and paid for. Interested in a smarter approach to insurance? Get early access to GoldCare Insurance.
GoldCare CEO Dr. Simone Gold posing for a portrait
Takes less than 5 minutes

Rethink health insurance.

Add your information to be part of what comes next with GoldCare Insurance.
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